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Lured In

Run your own cozy aquarium! Travel far and wide to catch exotic fish. Put them on display for idle profits, or sell them for instant cash. Unlock research for new upgrades, and ascend for powerful bonuses. Customize your shop, character, and tanks to make your aquarium your own!

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Developer
Publisher
Release
July 17, 2026
15 days ago
Steam Reviews
Very Positive125 reviews82.4%

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Game contextLatest: IGF Team
ContextThe evidence factors used to assess whether this game belongs on IndieGame.Fan.Status
Notes
Latest Contributor: IGF TeamEdit notes
Updated: Jul 14, 2026Developer scaleThe operating scale of the game's developer.
Updated: Jul 14, 2026Publisher scaleThe operating scale of the game's publisher.
2 Left Thumbs meets the large-publisher game and partner thresholds.
Search Google: Is Lured In self-published or published by 2 Left Thumbs?Publisher statusHow the game's publishing relationship is classified.
Search Google: How is Lured In and 2 Left Thumbs funded?FundingThe known source of funding behind the game.
Search Google: Who controls the creative direction and IP for Lured In and Big Boy Games?Creative controlWho appears to retain creative control of the game.
Updated: Jul 14, 2026Release statusWhether and how the game has been released.

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12 items

About the Game

Lured In is a cozy idle tycoon game about running your own aquarium. With your grandpa retiring, it's up to you to take the helm. Catch fish to fill your tanks, and earn revenue from your visitors. Start from a rundown empty building, and work your way up to a thriving fishing empire!

Fishing

What good is an aquarium without fish? Travel to unique zones to catch different fish for cash profit, or passive income. Pay attention to weather patterns to try and find them all. Upgrade your equipment, master every fishing minigame, and hope for a rare catch!

Show off Your Catch

Bring your fish back home and put them up on display! Each fish generates passive income, whether that's while playing, or when the game is closed. Take care of your tanks by cleaning, feeding, decorating, and more!

Business Management

There's more to running an aquarium than just fishing! Spend your cash on upgrades for your tanks to raise your passive income. Invest back into your shop, expand the business, and open new revenue streams. Once you've upgraded all you can, start fresh in a new location for unique and powerful ascension upgrades!

Decorations and Outfits

There are plenty of places to spend that extra cash! Customize the shop of your dreams, and fill it with decor that best fits your style. Your tanks can also be decorated and designed any way you want! They say to dress for the job you want. Spice up your look with tons of unlockable cosmetics to be the aquarium manager you want to see in the world.