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Exchange Alley

Trade shares, spread rumours, exploit bubbles and chase your fortune in the chaotic coffee houses of 18th-century London, birthplace of the modern stock market.

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About the Game

Welcome to Exchange Alley

Step into the shoes of an 18th Century Broker in the infamous Jonathan's Coffee House and take your place among the gentlemen, opportunists and scoundrels who built the modern stock market.

Bulls and Bears

Compete against four historical rival brokers who react to the market with their own trading strategies, as you all scramble to buy and sell shares in an open auction system.

A responsive market

The market never sleeps, rumours from a crowd or a breaking newspaper can send prices soaring or trigger a panic.

Trade shares in over 25 real historical companies across industries from the South Sea Company, East India Company, Bank of England, Hudson's Bay Company, and more, you can ride the wave of companies as they rise and crash through the market.

Move the market

Real power brokers aren't just sitting around waiting for the news, they're making it.

Purchase estates to boost your ability to spread rumours or pick out the right voices from the crowd. Open a short position and spread a rumour of collapse and watch the pounds flow into your pocket.

Every man his own broker

With no stock tickers or trading machines, word of mouth sets the price of shares. Compare your end of day numbers with those of your rivals, or even purchase them a coffee to find their price points and drive them into ruin.

An authentic experience

Inspired by the satirical engravings of William Hogarth and accompanied by an authentic Baroque soundtrack, Exchange Alley recreates the sights and sounds of London's first financial marketplace for a fully immersive experience.

Do you have what it takes to climb the greasy pole?